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 For Imediate Release
May 7, 2007
SECUREKLIP KEEPS PURSES OFF TABLETOPS HELPING TO STOP THE SPREAD OF BACTERIA
(SecureKlip, Inc. Laguna
Niguel, CA: www.SecureKlip.com ) With
recent E.coli outbreaks in restaurants, fast food chains
and on store shelves, millions of dollars are being spent
on the improvement of systems to safeguard foodborne illness,
yet there has been little to no mention of how restaurant
companies and government regulators can combat the one
known source of bacteria that walks through the door every
day in every establishment, large or small, in the world. Half
of the population is carrying harmful bacteria around with
them everywhere they go, on the one accessory they wouldn't
leave home without - their purse.
"If you really pay attention,
you'll notice that women will place their purse in one
of three places when they sit down for a meal; the back
of their chair, the floor, or on top of the table where
they are eating," says Cathy
Wood, co-founder and president, SecureKlip, Inc. SecureKlip
is a new patent-pending, molded plastic device that can
be installed under tables and bars to give women a place
to hang their purses. "With so few options, it's
natural to want to keep your handbag with its valuable
belongings close and secure; however, what most people
don't realize is what the bottoms of those purses are carrying
around and how they are putting themselves and anyone with
them at risk," Wood continues.
According to recent investigative
reports, everything from E.coli, the deadly pathogen responsible
for numerous deaths; staphylococcus, a food poison and
the cause of toxic shock syndrome, and hepatitis, to fecal
contamination from handbags set on the floors of restrooms
were found on the vast majority of purses that were swabbed
in random tests. The problem is so pervasive that
in one recent study of 50 purses in a local mall by a health
team in Atlanta, one in four purses were found to contain
E.coli, with a wide range of serious pathogens found on
almost every purse tested. "We developed SecureKlip as
a lifestyle device, to add a new level of comfort and security
to a customer's experience," adds
Bob DePew, SecureKlip's co-founder and product designer. "We
have since found that the benefits go far beyond comfort
and convenience." Basic hygiene, keeping purses
off of floors and tabletops is one of the important benefits
that Wood and DePew have found are not only important to
customers, but to restaurant owners combating the pervasive
issue of bacteria that is being linked to foodborne illnesses. SecureKlip
is a simple and relatively inexpensive solution for establishments
concerned about bacteria from the bottoms of purses sitting
on tables where food is being served.
In addition to reducing
the spread of bacteria, SecureKlip's patent-pending design
also features a unique retention tip that acts as a theft
deterrent. Unlike an ordinary
hook that might fit under a bar, it takes a deliberate
action from the rightful owner to first pull down the "klip" and
then lift the purse off. SecureKlip also benefits
establishments by keeping bags and purses off of floors
alleviating tripping hazards.
SecureKlip will be featured
at the upcoming National Restaurant Association (NRA) trade
show in Chicago as one of the featured Hot New Products
to see. You may visit them at the
show at Booth #890, or on their website; www.secureklip.com
Contact:
Sheryl Perez
sheryl@secureklip.com
(800) 236-0418 x 705
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